羅暖
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羅暖 |
副教授 | |
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碩士生導師 |
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基本情況 | |||
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性 别 | 女 | ||
出生年月 | 1987.02 | ||
政治面(miàn)貌 | 中共黨員 | ||
最後(hòu)學(xué)曆 最後(hòu)學(xué)位 獲學(xué)位單位 電子郵箱 | 博士研究生 博士 北京航空航天大學(xué) luonuan@bistu.edu.cn | ||
所屬院系、學(xué)科及研究方向(xiàng) | |||
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所屬系 | 經(jīng)濟管理學(xué)院 | ||
所屬學(xué)科 | 管理科學(xué)與工程 | ||
研究領域 | 數字化商務、在線消費者行爲 | ||
工作經(jīng)曆 | |||
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2020年至今 | 北京信息科技大學(xué)經(jīng)濟管理學(xué)院任碩導 | ||
學(xué)術論文 | |||
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1. Luo, N., Wang, Y., Zhang, M., Niu, T., & Tu, J. (2020). Integrating community and e-commerce to build a trusted online second-hand platform: Based on the perspective of social capital. Technological Forecasting and Social Change, 153, 119913.(SSCI,一作) 2. Luo, N., Zhang, Y., & Zhang, M. (2019). Retaining learners by establishing harmonious relationships in e-learning environment. Interactive Learning Environments, 27(1), 118-131.(SSCI,一作) 3. Luo, N., Wang, Y., Jin, C., Ni, Y., & Zhang, M. (2019). Effects of socialization interactions on customer engagement in online travel communities. Internet Research.(SSCI,一作) 4. Luo, N., Zhang, M., & Qi, D. (2017). Effects of different interactions on students' sense of community in e-learning environment. Computers & Education, 115, 153-160.(SSCI,一作) 5. Luo, N., Zhang, M., Hu, M., & Wang, Y. (2016). How community interactions contribute to harmonious community relationships and customers’ identification in online brand community. International Journal of Information Management, 36(5), 673-685.(SSCI,一作) 6. Zhang, M., & Luo, N. (2016). Understanding relationship benefits from harmonious brand community on social media. Internet Research.(SSCI,二作及通訊) 7. Luo, N., Zhang, M., & Liu, W. (2015). The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China. Computers in Human Behavior, 48, 492-499.(SSCI,一作) 8. 李欣, 張明立, & 羅暖. (2016). 品牌形象對(duì)品牌關系利益的影響. 管理科學(xué), 29(6), 120-130.(CSSCI,三作) | |||
研究課題 | |||
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1. 北京市哲學(xué)社會(huì)科學(xué)基金青年項目(省部級):基于消費者行爲大數據的首都(dōu)優秀傳統文化品牌化研究(主持) 2. 北京市教委社科計劃項目:智慧旅遊背景下北京胡同文化信息資源開(kāi)發(fā)與服務研究(主持) | |||
榮譽與獎勵 | |||
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